Endorsements

Authored by sam091094

Early in their career, Shinee were endorsers for several brands, such as the cosmetic brand Nana's B[168] and the sports brand Reebok.[169] Later, they endorsed the clothing brand Maypole[170][171][172] as well as the popular Korean cosmetic brands Etude House[173][174][175] and The Saem.[176] In 2012, Etude House’s Lash Pump 3-Step Volume-Cara, a PC-based and mobile micro-site featuring "doll eyelashes" main model Sandara Park and Shinee—appearing as puppets—was awarded first place for the Movile Marketing and Product Promotions category at the 9th Web Award Korea.[177] The group was also part of the popular Korean comic The Blade of the Phantom Master and then-new webtoon series ENT.[178] Furthermore, the group endorsed the sports brand Skechers[179] and collaborated with Naver and Skechers for t-shirts and caps designed by the group members.[180][181][182] Overall, Shinee are models with influence over consumers, as products featuring the Shinee label can increase the revenue of companies – "Shinee's Sparking Water", a simple carbonated bottled water, which is sold by eMart, the supermarket chain business of Shinsegae boasted a combined sales of 67 million won over a one-month period.[183][184]