(Note: I first published this on LinkedIn. I thought fellow mashabiki might enjoy it). Did wewe ever see a movie that wewe felt was speaking to wewe - one in which the character experienced something that wewe could relate to in your gut? au maybe wewe heard the lyrics to a song that captured your personal heartbreak? au maybe wewe saw a commercial for something wewe just had to have – as if someone had developed the solution to your very personal problem?
I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand au a company...
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