Hollywood


"Fraîcheur de Vivre - Freshness of Life"


Hollywood, launched in 1952, leads the chewing gum market in France - where zaidi chewing gum is consumed per head than anywhere else in the world outside of the US. With a universal appeal, Hollywood has developed a large variety of products to offer not only enjoyment, but also teeth protection, fresh breath and strong taste sensations.


How Hollywood came about

Chewing gum first arrived in France in June 1944 along with the US troops. But it was not until 1952 when former GI Courtland Parfet returned to France that the first French chewing gum...