Ugly Betty Club
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preview clips for episode 17 'million dollar smile'
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Ugly Betty
season 4
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Texts are created for mass consumption kwa the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently kwa us- the audience au be it consumers. This leads us onto Stuart hall's encoding/decoding model.

For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of kusoma and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV onyesha and accept...
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We read picha and pictures in an attempt to decode them and make sense of what they mean to us.

Semiotics is the study of signs but also of anything which stands for 'something else'. Signs can be anything: sounds, pictures, words, objects, hand gestures for example. Semiotics, which is also known as 'semiology' has been recognised and regarded as one of the main theoretical areas within media and cultural studies. I think this is because that we realise that there is zaidi than one way of kusoma a TV show, film, photo, poster. It is one thing describing what it looks like, but it is also another...
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