Texts are created for mass consumption kwa the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently kwa us- the audience au be it consumers. This leads us onto Stuart hall's encoding/decoding model.

For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of kusoma and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV onyesha and accept...

ANNOUNCING THE ABC STUDIOS “UGLY BETTY” OFFICIAL SET AND heshima AUCTION
Nye and Company, in conjunction with ABC Studios, proudly announces its
June 2010 sale, consisting of sets and heshima from the hit television
series “UGLY BETTY”

The New Jersey auction house of Nye and Company will be having a unique
and exclusive sale of many of the items used to create and decorate the
world of Ugly Betty, ABC’s maarufu televisheni onyesha that ran from September
2006 to April 2010. On its journey it spawned legions of devoted mashabiki and
acolytes, who were devastated when the series ended.

They will now have...

*NB: For those of wewe who haven't seen the third season in its entirety, I would refrain from kusoma this, as it might contain potential spoilers- Waiching*[b]

[b](US DVD release date: 22 September 2009)

(UK DVD release date: 7 December 2009)

Season 3 Synopsis -'The fashionable world of Ugly Betty continues to evolve in the complete third season that takes Betty to another life change as she grows up, moves into Manhattan and embraces her independence.'

With Ugly Betty there appears to be a different theme occuring in each season. Season 1 was mainly about Betty and her friendships with Daniel,...

This week concluded link’s run on Thursday nights with bringing out loads of stars from thelink finale and a whole lot of confusion with many things happening and then “unhappening” and then re-happening again but the most important is how stupid Betty can be sometimes and how much Daniel has changed since the premiere episode a few years back. The whole episode looks rather manipulative, Betty has a job! Betty doesn’t have a job. Betty is promoted! Betty isn’t promoted. Betty is in love! Betty isn’t in love, Betty’s sort of in love. The threat of Molly’s death although being...

NB: *this review was originally ilitumwa on the michael urie online site last mwaka and to coincide with the UK release of season 2 on dvd. since then the final mark has changed. btw, I re-submitted this review as it appears as if the original version appears to be Lost on this site and that i could not retrieve it*

Ok, here it goes: personally speaking, I didn't enjoy it as much as the first season; for a dramedy, there was too much drama and not enough comedy and humour. The Betty/Henry/Gio storyline, whilst it provided much needed interest and drama for those benry and getty 'shippers, to an...

NB: *I did NOT write this review. I just saw it on a website and thought it was not only a good account of season 2, but a lot of the maoni echoed kwa this writer made a lot of sense. Particuarly in relation to season 3 of Ugly Betty.*

Review kwa Mike Long, ilitumwa on 9/7/2008

All Ratings out of 5
Show: 3
Video: 5
Audio: 5
Extras: 2

Here's the process of making a televisheni show: First (after the idea has been approved), one episode, called a "Pilot" is made. If the powers-that-be and a test audience like the Pilot, then a season is ordered, often 13 au 22 episodes. I've read interviews with series...