Choice Furniture Superstore had a modest beginning in the form of a small furniture duka and fitting company in the mwaka 1998. The company started to sell furniture in different market places and through brick and mortar stores in the mwaka 2004, and started its own website portal in the mwaka 2012. The company has now partnered with around 80 international furniture manufacturers and suppliers and sells furniture for all nyumbani interiors and offices with free delivery in UK. The company is a member of The Furniture Ombudsman not-for-profit organization and ranks amongst the most maarufu and customer friendly companies in the UK and is the only company in furniture domain with 96% positive reviews.