Gaspard Ulliel proves once again why he’s Chanel’s ‘Bleu’ eyed boy (VIDEO) 

Last updated Wednesday, February 25, 2015 10:03pm

Gaspard Ulliel proves once again why he’s Chanel’s ‘Bleu’ eyed boy (VIDEO)

PARIS, Feb 6 — As promised, French brand Chanel yesterday revealed the new advertising film for its men’s fragrance in its entirety. Directed by James Gray, the campaign video stars actor and model Gaspard Ulliel.

Five years after working with Martin Scorsese on the first Chanel Bleu campaign film, the French brand enlisted American filmmaker James Gray (“We Own the Night”, “Two Lovers”, “The Immigrant”) to helm the second.

The new 60-second video, like the stills from the corresponding outdoor and magazine campaigns, features the mysterious and charismatic Gaspard Ulliel. The French actor portrays a movie star who, shifting between fantasy and reality, flees a world in which he is hounded by his fans. In his search for some form of serenity, he ultimately comes face to face with himself.

“I wanted to raise the issue of this craziness inherent to the film world, within which we lead both a comfortable and an uncomfortable life,” Gray explains. “In a sense, that is almost a kind of vertigo that comes with the ridiculous and the overflow of attention.”

“There may be a parallel between Mademoiselle Chanel’s somewhat rebellious personality and the ‘Bleu’ character. This extreme freedom, this strength and this determination,” Ulliel remarks in an interview recorded ahead of the campaign launch.

Filmed at night in Los Angeles, the campaign is sound tracked by Jimi Hendrix’s version of Bob Dylan’s “All Along the Watchtower”. — AFP-Relaxnews

Five years after his first collaboration with Chanel, Gaspard Ulliel returns as the face of the luxury brand’s Bleu Eau de Parfum. — AFP pic

Bloomberg Video: How much it costs to win an Oscar (02:03)

Film economics expert Stephen Follows gives us the lowdown on the costs behind Oscar campaigns and just how useful spending cash can be in picking up awards. So do the best films really win? — Bloomberg

Tea is good for your old bones, says Japanese researchers

The Kopi Bag Collection: Now you can carry your favourite kopitiam drink everywhere

Biggest Illinois lottery jackpot winner just a \'regular Joe\'

7 crocodile species who rocked the ancient Amazon basin

Good news! US experts claim cholesterol no longer a concern

Buddhist \'living gods\' tradition highlighted after Mongolia mummy find

World’s oldest psychiatric hospital showcases new museum, art gallery

Reuters Video: Barcelona beat Manchester City 2-1 in Champions League first leg

Cover Media Video: Sofía Vergara and Joe Manganiello delay wedding

Jamie Oliver\'s Food Tube: The Dumpling Sisters make honey-glazed char siu pork

About Us | Contact Us | Mobile | Search | Archive | E-Paper | #FMFA2015