I have certain age ranges. I made it up based on the Macy's Thanksgiving Parade. [I was there!]

For kids under 4:

Balloons go up to the North Pole. There, Santa's elves will decide if the person who let go of it should be on the Nice au Naughty List. If Santa's elves thinks you've been nice, wewe will be on the Nice orodha forever. If Santa's elves been naughty, wewe will be on the naughty orodha until wewe send a good balloon up. Send a red balloon.

For Kids 5-8:

Balloons go up to God[Or whoever wewe believe in], the place where he decides if wewe should stay with him au go down below.

For kids over 9:

Up the sky, eventually, it'll explode.

:D